Number of Diapers Collected to-date
Our goal is to elevate the message that a father's engagement and contribution to the well-being of his children extends beyond his paycheck. Therefore, offering assistance with free diapers, we can play a role in building the self-esteem of young fathers. We want to engage and empower 50 young Atlanta fathers by giving them supplies of diapers and wipes for their children. Kimberly-Clark first brought the issue of diaper need to the forefront in 2010, when the groundbreaking Huggies Every Little Bottom study revealed one in three U.S. moms suffer from the inability to provide fresh, clean diapers for their babies. One of the best and most proven ways to improve the well-being of mothers and children, is to build the capacity of the fathers who love and are responsible for them.
Fathers Incorporated launched its Daddy Diaper Drive in partnership with Huggies, Love Beyond Walls, Helping Mamas and Furthering Fathering. The drive’s focus was to serve low-income fathers 25 years of age and younger in the City of Atlanta. Over 15,000 Diapers and other resources was donated and collected for the effort. With an jumpstart from Huggies with 10,000 diapers and wipes; designated barbershops and other businesses in the Atlanta metro-area served as “drop-off” locations for the Daddy Diaper Drive.
70% of black dads said they bathed, diapered or dressed their children every day, compared with 60% of white fathers and 45% of Latino fathers.
Young low income fathers play a significant role with the responsibility of purchasing diapers and diapering their children.
One of every six custodial parents (17.5%) are fathers (about 2 million single fathers.
Over half (61.7%) of custodial parents receive some type of non cash support on behalf of their children from noncustodial parents.
In the U.S., African-American and Hispanic mothers are more likely than Caucasian mothers to report running out of diapers monthly or more often (31%, 39% vs. 19%).
In the U.S., African-American and Hispanic mothers are more likely than Caucasian mothers to report that buying diapers creates financial difficulties for them (U.S. 38%, 44% vs. 28%). - Huggies Little Bottom Report (2010)
Atlanta is number three on the list of “Top 101 cities with the most people below 50% of the poverty level.”
According to the U.S. Census Bureau, 20.8 percent of Atlanta’s black families and 7.4 percent of white families, fell below the poverty line in 2008.
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